Use one documented boundary
Choose the period, included costs and outcome definition before comparing the result across campaigns or teams.
ROAS calculator
Calculate current, break-even and target ROAS.
Compare attributed revenue with spend, then add gross margin and a target net margin to define a stronger return threshold.
Where the work changes.
Treat the output as a decision input
A calculator makes assumptions visible. It does not replace attribution quality, margin context or direct account review.
Questions before the audit.
- How is ROAS calculated?
- Divide attributed revenue by ad spend for the same period and attribution boundary.
- Why does gross margin change break-even ROAS?
- Only the gross-margin share of revenue is available to recover advertising cost, so lower margin requires more revenue per dollar of spend.
- Is ROAS the same as marketing ROI?
- No. ROAS uses ad spend and attributed revenue. Marketing ROI can include a broader cost boundary and profit context.
Calculate from your numbers.
Current ROAS is revenue divided by spend. Break-even ROAS is 1 divided by gross margin. Target ROAS multiplies break-even ROAS by 1 plus the target net margin rate. Lifetime revenue to CAC divides annual contract value multiplied by contract years by ad spend per new customer.
Review the revenue behind platform ROAS.
We will compare what the platform attributes with what the business confirms.
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