Platform · Déjà Vu

Déjà Vu.

Synthetic intelligence for continuous growth discovery, thousands of personas, thousands of experiments, running in parallel inside your product.

It doesn't sleep. It doesn't guess. It learns.

Population-scale personas
Continuous experimentation
Closed-loop into Mutation + Forge
Operating principle
"To know your enemy, you must become your enemy."
Sun Tzu · The Art of War
What it does

We built Déjà Vu to do what no human team can.

Run thousands of experiments, with thousands of personas, all at once. Each agent explores your product, tests your funnels, breaks your assumptions, and surfaces hidden levers of growth.

It doesn't sleep. It doesn't guess. It learns.

The loop

Four stages. Continuous.

Persona → Exploration → Intelligence → Opportunity. Then back to the top, sharper every pass.

01
Persona generation

Thousands of synthetic identities, all distinct.

Built from data, behavior models, and psychographic signals. Each agent acts like a real segment, a student, an enterprise buyer, a casual browser, a power user, with the messy edges that surveys never capture.

02
Exploration simulation

Agents unleashed inside your real product.

Web app, signup flow, checkout, CRM pipeline. Déjà Vu drives every scenario the way a real customer would. No staging. No flag. Just live, observable behavior at population scale.

03
Event intelligence

Telemetry from every drop-off, delight, and friction.

Each interaction becomes a labelled signal: what worked, what stalled, where the journey snapped. Déjà Vu maps the emotional and functional terrain of your funnel, and only promotes a signal once it clears the sample size and stat-sig threshold you set.

04
Opportunity extraction

From insight to deployed improvement, automatically.

Untapped segments, broken loops, conversion biases. Déjà Vu surfaces them, prioritises them, and (when you say so) ships fixes straight through Mutation and Forge, with atomic rollback if a change drops below baseline.

Currently in private alpha

Déjà Vu is for partners building AI-first products.

We work closely to design synthetic-persona frameworks tailored to your market, data, and business model. If you're ready to let AI see your product the way the world does, step into the loop.

  • ·White-glove integration
  • ·Custom persona model
  • ·Locked alpha pricing
  • ·SSO · SOC 2 · audit logs
  • ·Direct line to the team